Canaanites of the Levant were not given the name Phoenicians until king Agenor’s son Phoenix came along (who took phonics to much of the Mediterranean), and in that timeframe when the Ice Age was ending, what had been called the land of Sidon (for Canaan’s son Sidon) and more began to be known as Syria, named for the city Tyre which by the sea level having risen had become a nearshore island site for that great maritime city, from the Hebrew (“Canaanite”) word Tsur meaning formidable rock.