One of the few polling companies quite accurate leading up to election day in 2016 was The Trafalgar Group, recently reporting that what they call the Social Desirability Bias (the Bradley Effect) is worse now than it was in 2016, causing Trump’s poll numbers to be deceptively low; many people being polled who don’t want to tell someone even just over the phone that they’re for Trump, so he could win reelection in a landslide, the Silent Majority rising up against the anarchic communists.
