During the Ice Age, the region of the Promised Land was known as Canaan, then after the Ice Age, the land to the north of Israel (having taken the Promised Land) became known as Syro-Phoenicia, for Tyre (Tsour) meaning rock, the nearshore island where that great city was begun built circa 1300 b. c., and for Phoenix, a brother of Cadmus, both of whom brought the semitic alphabet to the Aegean region.