Although hamitic by blood, the Canaanites adopted the semitic language of the Hebrews eight hundred years before the Holy Land would be taken from them by Israel, having taken the Hebrew name for the Creator Elohim and made it singular El, trying to negate the concept of the Trinity (Father/Jesus/Spirit) and thus the Messiah who would come presaged by the hebrew prophecies and rituals prescribed in the Word, because the Canaanites didn’t like that theology, preferring instead to make up their own gods such as Baal Hammon, deified Ham.