Russians Not Too Clever Naming News Outlet Sputnik Reminding of Soviet Union While Seeking Freedom of Speech

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If the news outlet Sputnik, accused of producing fake news, is in fact backed by Putin’s Russia, seeking legitimacy in the West, then what were they thinking to name it Sputnik after a space rocket from the Soviet era? Why didn’t they just name it Lenin’s Den, or Chaos like in Get Smart?