Time to Stop Those Macho Weathermen Standing Out in Hurricanes Waiting to Get Hit in the Head by Flying Boards

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What are those weathermen trying to prove standing outside in hurricane force winds crouching down to not blow away, that their heads are harder than the board which is bound to hit one of them during these scenes of macho stupidity? What do you suppose their insurance companies say about that, and is that kind of behavior insured anyway?